A24 x Joya Genre Candles
Aromatically speaking, the movies have historically been limited to wafts of hot butter, worn velour, and failed experiments with Smell-O-Vision.
Hoping to change that, we collaborated with Brooklyn-based fragrance studio Joya on a line of scented candles inspired by classic film genres.
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Description
Aromatically speaking, the movies have historically been limited to wafts of hot butter, worn velour, and failed experiments with Smell-O-Vision.
Hoping to change that, we collaborated with Brooklyn-based fragrance studio Joya on a line of scented candles inspired by classic film genres.
Scent Details
Horror
NOTES: mandarin, clove leaf, cypress, suede, cinnamon bark
INSPIRATION: fangs, glowing eyes, remote lakeside cabins, foreboding shadows on walls, bloody knives, low-angle staircase shots, dilapidated houses silhouetted on a hill, black cats
Western
NOTES: fir needle, eucalyptus, saddle leather, firewood, bourbon vanilla, sweet balsam
INSPIRATION: boot spurs, campfires, wanted posters, saloon doors, bloody arrows, horses, saddles, guns in (or out of) holsters, whiskey glasses on a bar, men walking into sunsets
Thriller
NOTES: blood orange, tobacco absolute, russia leather and metal, clary sage, juniper
INSPIRATION: fingerprints, ransom notes, cover-ups, bundles of dynamite, ticking clocks, police sirens, briefcases of money, binoculars, open windows with a draft coming in, the edges of buildings and cliffs
Noir
NOTES: wild honey, lemon, concrete, amber, jasmine, vetiver
INSPIRATION: sheets of rain hitting pavement at night, a name stenciled on a frosted glass door, Lucky Strikes, face-obscuring hats, tape recorders, significant glances, typewriters, the lingering scent of a woman
Adventure
NOTES: rosemary, Spanish sage, white grapefruit, white thyme, juniper twig, cedar
INSPIRATION: desert sand storms, treasure, torch lights reflected on cave walls, hand-drawn maps with burnt edges, cryptic symbols, swinging vines, machetes, precarious rope bridges
Musical
NOTES: fig leaf, muskmelon, pink pepper, rainwater, magnolia, lily of the valley
INSPIRATION: lamp posts, top hats, pianos, snapping fingers, women dancing in concentric circles, tuxedoed men moving in sync, tap shoes, a black cane with a white tip, giggling around a telephone
Sci-Fi
NOTES: water lily, wild mint, heliotrope, star anise, witch hazel, ice water, nitro-musk
INSPIRATION: weightlessness, hyperdrive, mad scientists, an astronaut falling into the infinite void, problems in the mainframe, cryogenic pods, the receding echo of a scream
Rom-Com
NOTES: wild strawberry, cardamom, crushed leaves, Peru balsam, sandalwood, dried rose, rosewood
INSPIRATION: clawfoot tubs, breakfast in bed, love triangles, missed connections, makeover montages, fast talking women, a single red rose, walking through Central Park on a brisk fall day
Fantasy
NOTES: armoise, birch tar, Virginia cedarwood, clove bud, gurjun balsam, lily of the valley, Canadian fir needle, tonka and vanilla beans
INSPIRATION: enchanted forests, alchemy, dungeon musk, molten metal, mist and green clover-covered hillsides, shining armor, wet ash
Documentary
NOTES: lotus, lavender, vinegar, Chinese coumarin, blackcurrant, brandy, oakmoss
INSPIRATION: university library archives, weathered newspaper clippings, a timeline of the events, found footage, the opinion of an expert, competing narratives, court documents (newly unsealed), the fog of memory, time
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